Pilates- en yogastudio's in de VS hebben hun volgers aangemoedigd om te stemmen in de midtermverkiezingen via sociale media. De eigenaren gebruikten Instagram om hun volgers aan te moedigen te stemmen, in plaats van de gebruikelijke focus op het versterken van de core. Dit kwam voort uit een beweging om de burgerlijke plicht na te komen tijdens de verkiezingen.
Owners of pilates and yoga studios in the US got political and encouraged their followers to vote on social mediaSend us your questions about the midterm resultsTrack live results from all 50 statesYour local pilates instructors only want you to do two things: breathe through your side-planks and vote.In the days leading up to the US midterm elections, a wave of posts from fitness and wellness accounts blanketed Instagram, eschewing their typical messaging around the importance of strengthening your core in favor of the importance of exercising your civic duty. Owners of pilates and yoga studios and instructors across the US posted reels and pictures on platforms like Instagram encouraging their followers and clients to vote. Engagement varied depending on their following: posts reaped anywhere from 70 to more than 10,000 likes. Continue reading...